It seems that many, many people are finding out about the benefits of taking probiotics and that trend is expected to continue. A market researcher found that U.S. per capita spending is expected to double from 2011 through 2016. For more detailed information on that market, click here (http://www.nutraingredients.com/Consumer-Trends/US-per-capita-spending-on-probiotic-supplements-expected-to-nearly-double-by-2016) to read the full article.
The most prominent probiotic market has been drinkable yogurt, followed by spoonable yogurt, and trailing that is supplements. As consumers become more educated to understand that they need supplements are necessary to get enough probiotics – particularly if you’re taking them for a specific disease or illness – that may change.
Either way, we’re excited to see the rising interest in probiotics. Just as 40 years ago very few people took multi-vitamins or fish oil, we think educated consumers will learn there’s a huge place in their daily supplement regimen for probiotics.
Go with your gut,
This article was originally posted on DrChalla.com by Dr. Shekhar Challa on Feb 13, 2012. With permission by the author we have reposted it on Probulin.com.